Which feature could help advertisers determine if the clicks they are
receiving on the Google Display Network are valuable?
Position Preference
IP Exclusion Tool
Conversion Tracking
Keyword diagnosis
In addition to partner websites, where can you display your ads on the
Google Display Network? (Choose 2)
google.com
youtube.com
Mobile sites that are part of the Google Display Network
Any mobile site or mobile app
Which bidding option is best suited for an advertiser focused on direct
response marketing goals?
Cost-per-interaction (CPI)
Cost-per-click
Effective cost-per-thousand impressions (eCPM)
cost-per-thousand impressions (CPM)
Which practice would violate
Google’s editorial and professional requirements?
Showing a ValueTrack tag in the text
Including a question mark in the headline
Directing people to a page other than the advertiser’s homepage
Including a border on the ad
Dynamic remarketing lets an advertiser:
Show prior visitors to his site ads that are based on products or services
they saw on the site.
Engage visitors to the website by opening a chat session
Re-run ad to increase the volume of people who will see it.
Show an ad to someone on his mobile device 24 hours after visiting the
website on desktop PC
Your client Christina wants to drive traffic to her site. She has
return-on-investment goals and is already using AdWords conversion tracking.
Which bidding strategy would you recommend?
Cost-per-view (CPV)
Target return on ad spend (ROAS)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-day (CPD)
You’d like to show your ads to users searching for custom t-shirts. Which
targeting method can you use?
Keyword targeting
Location and language targeting
Device targeting
Audience targeting
What is your advertising objective if you’ve just launched a product and
would like to show your ads to a varied group of consumers?
Build awareness
Drive loyalty
Influence consideration
Drive action
There’s no one recommended bid amount that works best for everyone. Which
factors do you need to consider when choosing a bid amount? (Select 3)
Your campaign type
Cost of your keywords
Competitors’ products
Your profits
You're running a campaign for a shoe
company and notice that the sales trends show many customers are adding shoes
to their shopping cart, but not buying them. How can you bring those customers
back to actually buy the shoes?
Create a remarketing list segment for shopping cart abandoners
Launch a new search campaign
Launch a new marketing video
Send an email blast to all of your newsletter subscribers
Which remarketing list segment will typically have the highest volume of
viewers?
Past converters
Product page visitors
Homepage visitors
Category page visitors
James has a campaign for an online training course and wants to understand
how his campaigns are driving course sales and lesson sign-ups. What
information can he learn from conversion tracking? (Choose 2)Q
How many liked the ad
How many people saw the ad
How many people sign up for lessons after seeing the ad
Which age group and gender is more likely to sign up for a course after
seeing the ad
You’d like to create remarketing lists based on your customer’s journey
through your website so that you can target them with different bids or ads.
Which category describes the users that visited your homepage, but didn’t move
any further into your site?
Product page visitors
Past converters
Category page visitors
Homepage visitors
What does remarketing
allow you to do? (Choose 2)
See how many people bought your product after seeing the ad
Send client emails
Reconnect with people who have previously visited your website or mobile
app by showing them relevant ads as they browse the web
Tailor your ads to users based on their previous actions on your website or
app
What functionality applies to HTML5 ads?
They use interactive content stored in containers and rendered in browsers
They can’t be viewed on mobile devices
They’re easy to update and don’t require plug-ins
They’re easy to update but require plug-ins
In your next campaign you’d like to show images of your products in your
ads. What campaign type do you choose?
Search Network with Display opt-in
Video Network
Search Network
Display Network
An advertiser using viewable cost-per-thousand impressions (vCPM) bidding
wants to maximize exposure on a specific set of sites selected for a new
campaign. Which is a best practice when setting up the campaign?
Create a campaign for each website
Set bids at the ad group or campaign level
Choose websites that represent a variety of themes
Set bids on individual placements
An advertiser would benefit from using affinity audience targeting if they
want to reach people:
regardless of their particular interests
who’ve already visited their website
with a very specific interest, for example, avid marathon runners
with a particular broad interest, for example, sports fans
Why is it recommended to separate Display Network campaigns from Search
Network campaigns?
Separate campaigns allow for more accurate location targeting
Different campaigns settings may be more effective on different networks
Lower clickthrough rates (CTRs) on the Google Display Network can
negatively affect Quality Score
Higher bids required to be successful on the Google Display Network
Why is it beneficial to include a text ad in the same ad group as in image
ad when advertising on the Google Display Network?
Image ads do not perform as well on the Google Display Network
It ensures one of the ad formats will win the auction and show on a
publisher site
It ensures maximum coverage, as some publishers do not accept all ad
formats
Text ads do not perform as well on the Google Display Network
No comments:
Post a Comment