iOS
app conversion tracking cannot be set up using:
- A) Server-to-server (S2S)
- B) Codeless conversion tracking
- C) Install confirmation feedback
- D) SDK
The
codeless conversion tracking solution is usually recommended for app downloads
on Android OS over SDK or server to server solution when speed and ease of
implementation is a priority.
- A) False
- B) True
Target
cost-per-acquisition (CPA), which factors in auction-time signals including
device, location, time of day, remarketing list, language, and operating
system, automatically optimizes bids across:
- search and display inventory to help advertisers reach their desired cost-per-install goal
- search and display inventory to help advertisers reach their desired cost-per-impression goal
- search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
- search inventory to help advertisers reach their desired cost-per-install goal
To
track conversions in an app, you can add the Firebase SDK to your app. SDK
stands for:
- A) Schema Development Kit
- B) Software Development Kit
- C) Software Deprecation Kit
- D) Schema Development Key
Mobile
presents an opportunity for a more targeted marketing message because you have
an understanding of context such as time, location, and proximity of the
customer.
- False
- True
An
app developer might use remarketing if they wanted to promote a paid version of
their game to all users of the free version who reached Level 10 of the game.
- A) False
- B) True
What
is a lightbox ad?
- A) A type of ad format that shows extra information (“extending” from your text ads) about your business
- B) A mobile text ad
- C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
- D) A remarketing specific ad format to announce new features of your app
Select
the one way NOT to track app conversions.
- A) Using Codeless Android Install tracking
- B) Integrate the Google SDK in your app
- C) Using an app analytics provider for your AdWords campaigns
- D) Add a javascript snippet to your website
An
advertiser would NOT use AdWords’ mobile offering to:
- A) Build a mobile-optimized website
- B) Engage with users who have already downloaded their app
- C) Track conversions once a user downloads their app
- D) Advertise their app
Which
is a benefit of using server-to-server app conversion tracking over an SDK?
- If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
- B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
- C) Server-to-server connections are easier to set up than code-less conversion tracking
- D) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
Which
of the following is a way for an advertiser to monetize their app?
- A) Charging for app downloads from the Apple iTunes or Google Play store
- B) All of the listed answers are correct
- C) In-app purchases
- D) In-app ads
To
re-engage users with an app, use the following strategies:
- A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
- B) Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
- C) Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
- D) Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
A
driver stops for gas and their smartphone buzzes with a text offering a free
coffee inside the gas station. What does mobile provide advertisers that enable
them to offer this to customers?
- Customer profiles
- Context
- Cell signals
- Wi-Fi
_______
are a type of ad format that show extra information about your business.
- A) App installs
- B) Deep link extensions
- C) Ad extensions
- D) AdMob extensions
A
newer kind of mobile site can do a lot of what only apps used to do, so the
line has blurred between sites and apps. What are these sites called?
- Enhanced Mobile Sites
- Progressive Sites
- Progressive Web Apps
- Mobile Site Apps
AdWords
Smart Bidding uses machine learning and your account data to help you do what?
- Let you adjust your bids manually, so you’re visible when customers are looking for you.
- Make informed bidding decisions and value mobile accurately.
- Prevent your total spend from surpassing the hard limit you set.
- Limit your bids to the times of day when competition for ad space is lowest.
Generally
Speaking, Mobile Sites Are Good For Acquiring New Customers And Inspiring New
Relationships While Mobile Apps Are Good For Servicing And Engaging Existing
Customers And Retaining Current Relationships.
·
False
·
True
When
you use a flexible bid strategy, it will automatically optimize your bids based
on:
- Your performance KPI (Key Performance Indicator)
- Your quality score
- Your search term data
- Your remarketing list
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
- A) Increase bid adjustment for desktop
- B) Increase bid adjustment for mobile and desktop
- C) Increase bid adjustment for tablets
- D) Increase bid adjustment for mobile
Which
is a good app design practice?
- Make previous searches and recent purchases readily available.
- Zoom viewers in automatically for app content you know is most important.
- Get users to enter valuable user profile information immediately when they first open the app.
- Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
Which
statistic indicates how often a click has led to a conversion?
- Cost-per-conversion
- Clickthrough rate (CTR)
- Conversion rate
- Converted clicks
Your
client wants to increase the number of people visiting his website. When
analyzing the data for Search campaign, which metric do you most want to
improve?
- Clickthrough rate (CTR)
- Converted clicks
- Impressions
- Conversion rate
On
the Google Display Network, your ad is eligible to show on a webpage if your:
- keywords match that webpage’s content
- ad text matches that webpage’s content
- landing page matches that webpage’s content
- website matches that webpage’s content
Google
Analytics can help you learn more about the behavior of your client’s customers
because it shows you how:
- they perceive her products
- likely they are to become a regular customer
- they interact with her website
- likely they are to click her ads
Which
client would you advise to advertise on the Google Search Network?39
- Jim, who wants to reach people on social networks interested in poetry
- Suzy, who wants to reach people browsing travel websites about China
- Bill, who wants to reach people looking for plumbing services
- Carol, who wants to reach people watching YouTube videos
Which
two metrics help show you how many people found your ad compelling enough to
actually click on it and visit your website? (Choose 2)
- Search terms
- Clickthrough rate (CTR)
- Clicks
- Impressions
How
are negative keywords different from other keywords?
- They make your ad appear for search terms that you don’t want.
- They prevent your ad from showing for search terms that you don’t want.
- They can only be used for ads on the Display Network.
- They can increase your costs.
Which
targeting option should an advertiser use when trying to reach 25-30 year old
males?
- Interest category targeting
- Demographic targeting
- Contextual targeting
- Keyword targeting
What report can
help you identify opportunities to improve your keywords and ads?
- Time segmentation report
- Auction insights report
- Search terms report
- Paid & organic report
Your new client’s
Google Ads account has one campaign with one ad group that contains a list of
hundreds of keywords. Which best practice should you follow when re-organizing
this client’s keywords?
- Create new ad groups with several keyword match types
- Create new ad groups with related keywords grouped together
- Remove half of the keywords from the ad group
- Create one ad group for every five keywords
