google.com, pub-7505061739824126, DIRECT, f08c47fec0942fa0 Digital Marketing: January 2017

Monday 30 January 2017

Impact of Mobile Apps in Travel Industry

Traveling is shrinking among all ages. The report says that traveling has witnessed one of the most burgeoning industries in 2016 and beyond. The era of the smartphone has given unprecedented rise to access the vital information to enrich the travel experience. It has been found that the growth of travel apps usage is resulted to give a new shape to the travel industry.

Travel companies are maximizing their best potential to attract travelers through personalized services. With the advancement in technology, solutions integrating the mobile apps gives the users instant information through message alerts or even chats with the customer representatives. Marketers are tracking the peculiar behavior exhibited by customers whilst browsing through the travel apps or website.

Get Customized services

The travel industries are exploring the engaging ways and mediums to connect with the customers while they are on move. They are expecting the customer needs to improve their services with the help of travel apps. For example, offering some of the best discount rates for any travel purchases like hotel accommodation, airline booking etc.

In Short, it is about offering the customers more before they ask for through strong connectivity. It is about the mad race to target sequentially ever precise need of travelers. Travel app development has become one of the best media to target and engage the target audiences in the travel industry.

Build a bond

People want their travel experience to be a hassle free one. By selecting a right package for your travel, they like it have customized options to match their specific needs. They give message alerts or notifications to make everything easy for the customer. Every people use smartphones in this tech era, and thus travel agencies connect and engage them in improving their travel experience.

Never Ending Experience

Customers nowadays have become excessively friendly with the travel apps to come up with their needs. Travel companies are providing an easy way to the intense travelers. Travel app development makes easy for the travelers to find the attractive traveling packages for themselves.

They can even browse through travel packages, airline tickets, car rentals, hotel booking etc. Even the travel companies can escalate the best travel experience with their apps. It can help customers to plan for their next sojourn.

Offers and Rewards

There is fleet of companies offering irresistible offers to grab the attention of the customers. Online travel agencies even do the same to lure the customers to their travel services, no matter it is discounted air travel or affordable accommodations. The travel companies are making use of their travel apps to provide best offers, discounts to the customers.

There are many benefits for the travel companies by adding more value to their mobile applications. Instead of reducing the travel expenses, it is better to explore through exclusive discounts to enjoy the complete travel experience.

LetsNurture has specialization in integrating effective business solutions for The Web and Mobile platforms. In the domain of travel app development, the experience lies in delivering successful results in the form of travel booking app, incorporating the requirements of Online Travel Agencies, Resellers. Travel App Development is also good for Rail and Airlines, Car Rentals and others in the Travel sector.

If you have any inquiry regarding travel app development to have your own customized travel app, do get in touch and share your requirement today.

Friday 27 January 2017

Re- iOS 10 ready to bring changes for iPhone App Development

Apple iOS - the biggest update for iPhone application development was announced at WWDC 2016 in San Francisco on 13 June 2016. Before its inception on 13th September, Apple went on to roll out the series of beta versions of iOS 10. It was offered free to the owners of iPhone 5 and later, iPad mini 2 and later, and the iPad 4, iPad Air and iPad Pro models. And currently, the company is providing more control to iPhone and iPad owners over the software with iOS 10.

Yes, that was the big one. With the arrival of latest update in OS from Apple adjoins two newer OS - tvOS 20 and WatchOS 3. Before iOS 10 was launched, iPhone 7 and iPhone 7 plus was triggered in the iPhone industry. Since Apple is interested in quick advancement, it has leverages its iOS frameworks and other services to be modified. These updations has allowed the developers to develop large scale of iPhone based products tha    t made its compatibility with other Apple family products.

Apple iOS 10 is designed for the holders of iPhone 5 and later devices. Users can manually trigger the update by following settings -> General -> Software Update. The size of the update varies as per the device, but the iOS 10 has the size in between 600 MB to 1.2 GB.

Devices supporting iOS 10

  • iPhone – 5, 5s, 5c, 6, 6 Plus, 6s, 6s Plus, iPhone SE.

  • Ipad - iPad mini, mini 2, mini 3, mini 4, iPad 2, 3rd gen, 4th gen, Air, Air 2, Pro 12.9-inch, Pro 9.7-inch

  • Ipod touch 6th generation.

How iOS 10 updates can help you with the development application?
The updated features of iOS 10 that includes facial recognition, typing with Siri, Siri SDK to integrate into the applications, responsive push notifications and 3d response and much more, has made a great impact for the iPhone app development.

These upgraded features contribute greatly to the development of the exceptional iOS applications. iPhone app developers must understand the updates and examine in the way adopted to integrate in your iPhone application development.

As far as notifications update is concerned for iOS 10 then, you should consider some points like you need to enable actions like answering to the missed calls, postponing the invitation etc., creating customized notification sound, leveraging the delete option that helps the user to delete unavoidable events or even pop-ups.

As far as speech recognition is concerned, you can consider internet connectivity to be mandatory, no access to personal data and information like passwords, personal data, credit card securities etc.

A collection of different features are available to the iPhone application. Even voicemail transcription can help you with spammers. This could open the new opportunity for choosing the default apps for maps, email, music and much more. It was actually a great surprise announced by WWDC 2016, still there are lot many things in waiting this year for your business application development.
Final Verdict

Updating your smartphone device to the new OS is advised because of the benefits it comes with.  The new operating system consumes less space and also advances the battery life having features of battery saving. iOS 10 is the biggest move taken by the Apple.

If you have any idea or you are in need to develop your business application that is compatible with iOS 10, then we are you all set to help you. Hire best iOS app developers of LetsNurture and develop best business app for your enterprise. Contact us for details info@letsnurture.com.

Wednesday 25 January 2017

CHATBOTS - An amazing usage of chat to grow your business

Many of us might have chatted with Natasha in hike, or have given commands to Siri, yeah? That is for the fun purpose, or for passing our free time. But how good would it be if we can utilise the same concept of chat robot but in a different way such that it can save time and increase the work efficiency. This will in turn result in the rapid and expeditious growth in one’s business.


Chatbot, the abbreviation of CHATter roBOT is a type of conversational agent, a computer program designed to simulate an intelligent conversation with one or more human users via auditory or textual methods. Chatbot is an Artificial Intelligence based chat option, using which companies can now make their own chat representative for the messenger to tackle the most reasonable queries of their customers.

Just because Chatbots are considered to be informal robotic conversation, one has never thought of using the Chatbot for their business purposes. It is out of blue if we ask someone to use Chatbots to grow their business. But for developing countries like India, where we cannot afford high edge technology, people have started using social media platforms like Whatsapp to place and receive order of products and thus can get services locally. This inspired Facebook as well to introduce Chatbots in Messenger. This means that to talk to the customer representative, you do not have to hold the line for minutes. This can be considered as the most favourable advantage of Chatbot Development.

Chatbot Development is nothing but the development of Chatbots stern software that interprets everything that you type or speak. It then respond by answering or executing the command accordingly. Some of the most popular example of bots in Chatbots are Apple’s Siri and Hike’s Natasha. But Facebook has also taken a leap from these personal bots by amalgamating two most popular technologies – instant messaging and artificial-intelligence.

Why Chatbot Development is needed for your business?

It is obvious that every business needs to grow -  whether it be a startup or a well established empire. But the growth of any business comes out of two things - quality product and market presence. We need both of these things together to grow and sustain in the market. The way Chatbots can help you in growing your business is as follows:

  • The smart AI technology in Chatbot will ensure it uses right expressions while conversing.
  • The knowledge of Chatbot can be vast which it can use efficiently in chats.
  • The response time taken by chats is within a second not letting the customer wait.
  • The data of chat though bots can be used more appropriately for the quality analysis.
  • This will not only save lots of time but also money that is spent on different platforms.
  • Chatbots will not only answer the queries but can initiate the action if programmed.


How We can help?

We are having a team of expertise for the Chatbot development who are capable of understanding and thus proven their grip on Chatbot development to sync with the requirements of different industrial verticals. So, no matter in which part of the country you are based,  get your customised Chatbot developed by our experts and hence see the graph of your business growth grow exponentially because catering customers on social network is future’s way of industrial growth. Why not request a quote for your Chatbot today itself? Send your requirements and get a quote for the same from us. If you have any queries regarding our Chatbot development, then do ping us.

Tuesday 24 January 2017

Ecommerce Website Development - To Save your Shopping Inconvenience

As we know that nowadays people are busy with earning their bread, they hardly get time to go for shopping in malls and supermarkets and cannot afford their time to waste in such hustle bustle. So, the technology has come up with the idea of ecommerce websites. eCommerce website design has changed the way global businesses work. No one had ever thought that products will get delivered at our doorstep, and that too with just one click. Ecommerce website development has made it possible. eCommerce website development has provided you the way to reach large number of people. Moreover, you can make a sale of your products worldwide.

Having a physical store limits you to provide your products across the globe. But, with ecommerce website development, the whole world is your playground.

Now, it is no longer about carrying the shopping bags or pushing the shopping carts to scout your desired product. On an ecommerce website, customers can click on the navigation or use a search box to immediately narrow down their product search as per their requirements. Moreover, some websites remember their customer’s preferences and shopping lists to facilitate repeat purchase.

One do not have to travel long distances to reach their preferred physical store. eCommerce allows them to visit the same store virtually, with a few mouse clicks.

eCommerce facilitates comparison shopping. There are several online services that allow customers to browse multiple ecommerce merchants and find the best suitable price.

If you have financial worries and cannot afford a big store or supermarket, there comes a limitation for displaying the number of items in your store. It is also difficult to equip employees who can respond to customers who require information across product lines. Ecommerce websites can make additional information easily available to customers. Most of this information is provided by vendors and does not cost anything to create or maintain.

Using the information that a customer provides in the registration form, and by placing cookies on the customer's computer, an ecommerce merchant can access a lot of information about its customers’ purchase behaviour. This, in turn, can be used to communicate relevant messages to and fro. For example if you are searching for certain product on Amazon, you will automatically be shown listings of other similar products. Amazon may also email you about related products.

What the best thing about ecommerce store development is that time would never be a constraint. It will now be across the globe and round the clock.

To sum up, the advantages of ecommerce website development is as follows :

  • Easy Payment Gateway
  • Ability to access world audience
  • Slick and Smooth User Interface
  • Reduced Infrastructure Cost over traditional store
  • Reduced Maintenance Cost over traditional store
  • Easy to use, easy to maintain

How We can help?

We have a forte in developing eCommerce store development solutions. Our eCommerce web developers have the ability to enable customization which will allow your customers to view, review your products and quickly update their shopping cart with ease. Wishlist, save a search and other features will keep the user stay connected with your website.

Monday 23 January 2017

Mobile Application development for Salon Business

Making a last-minute salon appointment is something dreadful, especially when you have lots of appointments are there to handle. You want your salon business to be ahead of the curve. Having salon app development company can help your salon business in lot number of ways. If you are owner of your salon business, have you ever had an idea about apps for your salon can help your business grow. You can customize your own salon app in ways that it appeals and attracts your target audience.

You want your salon application to attract both  women and men. With the help of salon appointment app, you can showcase all your services within one. You can give them the reasons through app, they come through. Make your salon app easy for your audience to engage.

Mobile devices are handy and is been seen with each and every person. Consumers look up local for salon businesses, when in need and those with salon-friendly apps are gaining those  customers as loyal and repeated clients.

How we help you with the best apps for salon for your business?

Increase in ROI: When you invest dollars for your business can be the biggest challenge for your business. Having a salon app is helps to increase your client base, encourage repeat customers and also increase sales. But how? Let's see in other points.

Convenience for Clients: Convenience play a crucial factor for any person these days. Your salon should be just a click away for your clients every times - website, directions, phone number, specials, services, gift cards, attractive photos, events and much more.

Updated Information: You can easily share your updates, new promos, trends, local events, tips and news offers with your clients with the help of push notifications.

Marketing Strategy: Salon app development can be proved to be most effective marketing strategy than traditional advertising like flyer, print ads or radio spot etc.
Loyalty: You can customize your salon app, so that you can send the loyalty rewards and also check-in incentives for salon. You can keep track of your loyal customers and new clients coming back with different customer rewards with help of your salon application.

Sharing: When someone asks your client about their stylist, they can simply share salon mobile app. It can be easily set up to share your post on Facebook or twitter in sharing your salon business and making it viral to reach the larger audience.

Advantage over Competitors: Consumers interacting with businesses not offering solution often become frustrated and follow the business where they find easier to navigate with the help of mobile. This could be an advantage for your salon business by using apps for your salon.

Stay Relevant: Your job is not done only after the development of your salon app. Since, this is the era a smart phones, apps for the salon are an intrical part of businesses and is about to be something where customer can rely upon.

Get the Best Solution

If you own a beauty salon business, just get a quote from our experts and send us your requirements for your application. We take care of all of this for you and the best part is, as a salon app development company we keep the complete experience customized for you and your customers. So regardless of adding all the things, we keep you forth to include as many features you think is important for your customers to connect with you.

Friday 20 January 2017

Android App Development - Rising Trend in Mobile Industry

Android is most popular innovation of Google and well known platform for mobile application development. It is easy and accompanies easy access too easy to get a grip and the adaptability has made android the top choice. It has simple to use capacities and features, that even a startups can find it easy without any stress of the components of advanced mobile phone. Android being an inventive OS framework is giving new wings to the development companies from different spaces to get their android apps developed.


Android is one of the most popular software tools for mobile app development companies nowadays. According to recent survey, Google is activating more than 700,000 smartphones and tablet on the daily basis, so that we can visualize huge demand of android OS in the market. More than 400K android applications are available today in the android marketplace and the most attracting things are that millions of apps are available free. Android posses a strong hold in the market and if it continues to be flourishing and the day is not far when the apple would be left behind android.

Android offers number of advantages for the app developers. Android is an open source and is easy to handle features, this gives android app developers a unique experience to work with. Android, being an open source platform gives an ease to android programmers to develop and modify android apps. Android OS is flexible to use and it is based on Linux kernel and can be written in many languages, frameworks that includes xml, java/Ajax, C, C++ etc. It is easy for the developers who have experience in working with C and C++.

The android application development was first introduced in 2008 and in these few months it has started to give tough competition to a huge smartphone manufacturer Apple. More and more smart phone and tablet manufacturers are developing smartphones and tablets using android operating system. Samsung, Motorola, Sony, HTC are some of the manufacturing companies, having chosen android as the preferred Operating system to build new devices.

Android application development is one of the rising and growing trend in the industry of mobile. App development business can be proved to be quite profitable. If you have any idea for the app development and you think that it really flourishes the market, then one must go for the android app development as Google allows to upload their application on android market for free. If you are in need to hire android app development company, We have an exposure for developing android application for the varied industry verticals. So there is a great opportunity for you to earn from this growing industry.

We have a team of in-house experts for android and mobile app development for all major platforms. You can cater all your technological requirements. Moreover we even provide exclusive solutions to our clients. If you have similar requirements, feel free to get a quote from our experts.

Thursday 19 January 2017

iBeacon - A protocol that is bringing the revolution in technology in Australia

Isn’t it fascinating that you can get a circumstantial information about each customer and their area of interest? Owing a supermarket in a throng area in any city or state of Australia? Then  iBeacon App Development team might help you increasing your profit at an exponential rate. It will not only save your time for estimating the the products that you need to order in more/less quantity, but will also give you the precision regarding the same.

A reputed iBeacon App Development company like us use proximity based solutions which allow business to collect highly precised data. These proximity based solutions make the use of the bluetooth protocols. Now, taking the same example of supermarket in Australia, if beacons are installed for each department, it can help the owner to collect all the data about all the users imparting the information like which user has visited which department at what time, which products are being consumed more etc. As a business person, one definitely want to woo more and more customers and promote their brand.

Talking about the beacon, it is a piece of hardware whose size varies based on the range and the battery size.Not larger than a cheese cube, it transmits a Low Energy Signals with Bluetooth 4.0 protocol. It has a range of sending signals up to 400 meters. Smartphone with an app can receive this signal as well as can trigger action accordingly.
For example, if you have iBeacon App developed, then just append the Beacon device with any of your important belongings say a bag, and get notified when your bag goes out of the range specified in the app. Not only this, you will get the notification when it comes within range of your app.
We have an experience of crafting amazing ibeacon apps for retailers, entrepreneurs, institutes and other industries in Australia. Apart from the fantastic iBeacon app development company, we also provide our own beacons. Our iBeacon app development provides numerous utilities to the clients. In whatever state you are based in whole of Australia, our developers make sure we deliver the best iBeacon app to you.

Reasons for using iBeacon App :-

  • Accuracy - Since iBeacon is a proximity technology, it is extremely accurate indoors. When a device senses an iBeacon in close range via Bluetooth, actions can be immediately taken on the device - without relying on satellite connectivity which subject to atmospheric and building penetration issues.
  • Privacy - Because iBeacons are not tracking users everywhere they go, and rather simply logging when they come into range of an iBeacon, users can feel confident that their privacy is preserved and that it is not tracking them when they leave work or school.
  • Integration - iBeacon is a native Apple technology, so it integrates seamlessly and scales effortlessly with your Apple ecosystem.
  • Affordability - Because even an iPad can be configured as an iBeacon (via a number of free apps), the technology is affordable, accessible, and scalable.
  • Usability - iBeacons use Bluetooth Low Energy (BLE) Technology, so there's very little impact to the users device and battery life. And since it's built into the operating system natively, it just works.

Tuesday 17 January 2017

Why Laravel Web Development is best PHP Framework?

Web artists in this world of technology are booned with wide range of PHP frameworks. Each are different in terms of development possibilities they offer to the developers. Laravel is open source PHP application framework that follows architectural pattern of MVC (Model View Controller) that aids Hire Laravel developers to develop web applications easily. Its modular packaging system, ease of use and elegance has switched the developers to Laravel.

A Laravel developer gets large number of features and its latest update 5.1 is attractive in terms of advancement in web creation technologies. I practice, Laravel is powerful PHP framework to
Assist developers for rapid development of websites that are bundled with best applications. These are some necessary points that makes Laravel the best PHP framework amongst all.



  • Since Laravel follows the simple MVC framework, there is no pain to use and so it has very simple tables and well-defined classes.

  • Laravel framework is automatically linked to the classes that are defined in the codes with the databases, the ORM classes also smoothly work with all database objects.

  • The reverse routing enables Laravel to build apt URIs automatically.

  • Laravel makes easy to update new entries and databases filed, this results in the ease of web development.

  • Laravel has refined set of migrations, similar to frameworks like Ruby on Rails. These migration files help the laravel developers to update the database with the ease. Even altering the database schema is done without any hassles. Simple way of editions make the laravel web development easy.

  • Laravel web development is eloquent with the well-set of packaging systems, powerful repository and the dependency manager.

  • The query builder used in the Laravel web development can be used to create a selectable caching. This improves the overall coding format of the framework. Even the classes and methods are detailed.

  • One more great feature of this framework is Blade templating engine, that has a good list of loops, control structures and extended custom directives to assist Laravel developers to create the applications at a rapid pace.

  • The command line utility in Laravel framework makes the unit testing easy.

  • With the help of automated methods, paginations ca also be done with the help of Laravel.

Overall Laravel is an improved artist of CLI itself. When it was introduced first, the CLI was small unit, but it extended consistently with the development of the new controllers.

People are moving towards the modular PHP world, a more package-based where laravel properly fits in. Having large number of features and benefits makes this framework the best choice among the developers.

We believe in moving with time and to generate new ideas that make the technology easier. Hire Laravel developers from our expert team that create web application using Laravel development and other framework.  We can give shape to your idea and design the application as your business need.

We are proud that we are ready to assist you in all manner. We are ready to develop quick Laravel web applications, restructure your product or add new features without disturbing the whole system, all according to your need. To know more about our services of Laravel Web development, Send your requirement and Get a free quote.

Wednesday 11 January 2017

Salon Appointment App - Give a new Shape to your Salon Business

All of you are aware that online booking is definitely a very useful tool to bring more customers into your business. Then why not for your salon business? Apps for salon not only takes away the stress of managing appointments and worries if customers arrive at your salon, it also makes booking with your salon a much more easier and convenient experience for your client. For many salon, salon app development is great way to connect with the customers and open new marketing channels.

Salon appointment app


Let us go straight right to your chase: having a salon appointment app can help you get more customers; book more appointments and in return generate more revenue of your salon. For salon and even barber shops, salon appointment app offer a bunch of great features to boost the salon business cost-effectively.

The apps for salon neither restricts the customers to book during the working hours, but also helps to leave the voicemails with the hope that you get in time before the appointment. The businesses can have more control over their salon businesses without any hassles and gives you the assurance that all is safe and secure with your salon appointment app.

How does apps for salon helps your business?

There is an obvious reason for having apps for salon helps majority of customers and is using mobile maximum on a day to day life.

  • Customers will never have to stay in a line for their turn at salon. Salon appointment booking and even time management with salon app will actually increase customer loyalty and retention. Also you can set reminders to the application of salon appointments.

  • By having the salon appointment app development, you can always send latest updates about your salon to your customers. Even regular updates and engagement also increases to repeat the customers.

  • Apps for salon also increases awareness in the customers about the reward system, deals and coupons. This will also help you to measure the performance of your offers, promotion and marketing activities.
  • If it is about booking appointments with your salon appointment app, sharing tips or simply reading about your services and special offers, with the easy reach of customers, apps for salon are bound to make a room in the salon market.

More than this you can also get many more features by using salon appointment app like appointment set up and reminder, click to call, GPS directions, gallery, services menu, contact and about us, app branding before and after, team member profile and its availability, app sharing in social media sites, mobile gift cards, geofencing, check-in rewards, push notifications, customers reviews and feedback system and also news.

We have extensive experience in mobile application development in android and iOS. You can get your own customized salon appointment app development. Why not request a demo of your salon app today? We can help you get more customers, back more often spending more! If you have any question regarding salon app development, then do write us.

Wednesday 4 January 2017

Why Laravel Web Development is best PHP Framework?

Web artists in this world of technology are booned with wide range of PHP frameworks. Each are different in terms of development possibilities they offer to the developers. Laravel is open source PHP application framework that follows architectural pattern of MVC (Model View Controller) that aids Laravel developers to develop web applications easily. Its modular packaging system, ease of use and elegance has switched the developers to Laravel.
Laravel Development

A Laravel developer gets large number of features and its latest update 5.1 is attractive in terms of advancement in web creation technologies. I practice, Laravel is powerful PHP framework to
Assist developers for rapid development of websites that are bundled with best applications. These are some necessary points that makes Laravel the best PHP framework amongst all.

  • Since Laravel follows the simple MVC framework, there is no pain to use and so it has very simple tables and well-defined classes.

  • Laravel framework is automatically linked to the classes that are defined in the codes with the databases, the ORM classes also smoothly work with all database objects.

  • The reverse routing enables Laravel to build apt URIs automatically.

  • Laravel makes easy to update new entries and databases filed, this results in the ease of web development.

  • Laravel has refined set of migrations, similar to frameworks like Ruby on Rails. These migration files help the laravel developers to update the database with the ease. Even altering the database schema is done without any hassles. Simple way of editions make the laravel web development easy.

  • Laravel web development is eloquent with the well-set of packaging systems, powerful repository and the dependency manager.

  • The query builder used in the Laravel web development can be used to create a selectable caching. This improves the overall coding format of the framework. Even the classes and methods are detailed.

  • One more great feature of this framework is Blade templating engine, that has a good list of loops, control structures and extended custom directives to assist Laravel developers to create the applications at a rapid pace.

  • The command line utility in Laravel framework makes the unit testing easy.

  • With the help of automated methods, paginations ca also be done with the help of Laravel.

Overall Laravel is an improved artist of CLI itself. When it was introduced first, the CLI was small unit, but it extended consistently with the development of the new controllers.

People are moving towards the modular PHP world, a more package-based where laravel properly fits in. Having large number of features and benefits makes this framework the best choice among the developers.

We believe in moving with time and to generate new ideas that make the technology easier. Hire Laravel developers from our expert team that create web application using Laravel development and other framework.  We can give shape to your idea and design the application as your business need.

We are proud that we are ready to assist you in all manner. We are ready to develop quick Laravel web applications, restructure your product or add new features without disturbing the whole system, all according to your need. To know more about our services of Laravel Web development, drop us a mail.

Monday 2 January 2017

Top 6 Innovative technologies of 2016 to upgrade your 2017 (Part II)


New year is just around and we already have plenty of technologies that entertained us, educated us and helped us to step forward smartly into 2017. We read about 3 of the technologies that made 2016 a year from the innovative era in the previous article. Let’s talk about the other technologies that are pacing far and fast.

Chatbots


A computer program that has been enabled to chat using AI and natural language interface defines a chatbot. A bot is nothing but AI based chat option. With the growing curiosity as to what a chatbot can do, well, let me tell you, it can nearly answer all your queries (don’t ask a chatbot how to cook something, you might end up with your kitchen on fire). Chatbots are a very viable solution to your traditional customer care process. Instead of making your customer call your company and wait for the representative to respond their query why not implement chatbot with app development instead?Messenger is getting popular – Facebook messenger has achieved over 1 Billion active users. A substantial amount of audience is moving towards messenger. A company will not think twice to implement a messenger chatbot for customer service.
  • User engagement is a key for better reviews – A company would never like to read a negative feedback from its customers. User engagement is an essential element to alleviate the downfall. A chatbot’s ability to respond in real-time however, enhances the user experience leaving no space for a red mark on a company’s marksheet.
Cable News Network, popularly known as CNN has its very own messenger chatbot to spread the news.

Mobile OS

iOS 10
“All the things you love to do are more expressive, more dynamic and more fun than ever with iOS 10” – framed by Apple Inc. iOS 10 has been the source of joy for iPhone users and developers. It not only enhances its built-in features but with the ‘extensions’ it allows the third party app to integrate as well. Extensions are small software programs that can modify and enhance the functionality of an app or a website – explained by Chrome. Let’s find out how these extensions help.
  • Maps Extension – With apps like OpenTable and Yelp, extensions can be directly switched on to leverage the functionality of Apple Maps for a restaurant mobile app. Along with the hospitality industry, third-party apps for booking a cab moreover, can be benefited.

Message Extensions
 -With enhancement in the iMessage app, you can enable non-native mobile app’s features into your messages. Moreover, messaging is made more interactive by sharing pictures with emoticons and comments. 
 Read more here: How can maps extensions in iOS 10 help the restaurant app
Android Nougat 7.0
Android Nougat brought multitasking to a new level for android phone users. you can switch between apps or better, run two apps side-by-side. On a smartphone, two mobile apps can run side-by-side or one-above-the-other in a split-screen mode. On TV,  android apps can use picture-in-picture mode to continue video playback while users are interacting with another app. However, mobile apps like Instagram and Snapchat won’t work in multi-screen mode.

Live Streaming
With numerous social media apps overflowing the pool, there always is a need for an upgrade in the features to survive the competition.  A feature called ‘live streaming’ is now a must have feature for most of the social media apps and websites.Gravitating with this new feature are our very famous social media apps like Facebook, Instagram and Snapchat. WhatsApp is in talks to leverage the same in the near future.
General Motors was the first automotive brand to stream live video of the launch of Chevy Volt EV on Facebook. Also. the energy giant G.E., also leverages this feature to live stream videos showcasing the science behind their innovative products.
A business can utilize this feature to ask their customer for live feedback or recommendation. A brand can also run live campaigns for the launch of their new products, services of offerings like General Motors.
Read more here: How to leverage live streaming feature in Social media Apps for Real-time marketing

It’s just getting better

These were just a few of the top technology trends which have seen a paradigm shift in 2016.
Here are few more technologies to look forward to in 2017:
  • Block Chain
  • 3D printing
  • Digital twin
  • GPS tracking and Geofencing
With lots of new arrivals in technology segment in 2016, there are a lot more to stock into the inventory for 2017.